GALLERY: Sign Writing For Ozone Coffee London Fields, East London
Longstanding return client, Ozone Coffee got back in touch enquiring about our traditional sign writing.
Three years after opening the Ozone Emma Street branch, the brand looked to give its street-facing facade a stronger presence in London Fields, and asked us to grace the green brick shopfront with a bespoke piece of hand painted wall lettering.
From the initial chalk outline to the final lick of brilliant white, here’s the process brushstroke by brushstroke:
Gritty yet chic, precisely formed though handmade, traditional but new – our external sign lettering echoes Ozone’s voice as a brand and brings its visual language to the fore.
Blessed with a traditional fascia framed by a bold architrave that just begged to be filled with some artisanal flair, the client now has a 10 metre wide sign, exacted in their very own font but issued by hand.
For us at Glyphics, sign writing on a busy street like this presents its own appeal – the opportunity to revel in the pressure of a bit of exhibitionism and of course, the pleasure of painting on a rough urban canvas, so we were pretty happy when Ozone decided to increase the scope of the project and asked us to add a couple extra little bits on the building’s corner and its other exterior street facing wall.
The Haggerston branch is kindred in spirit to its industrial chic siblings, though it’s not as loud about it with interiors that are much paler in tone – so for the client, the bespoke shop front wall lettering brings that vibe right to the kerb. It’s a statement sign that says ‘hey London Fields, we are here, we do coffee, and we are cool.’ Job done, who wants a brew?