As clear as day


Mackenzie Wheeler Architects + Designers are based in Shoreditch. Amongst other things they describe themselves as creatives who enjoy the intense attention to detail and style required by public spaces. That meticulousness was apparent in the artwork they asked us to turn into a self-adhesive window vinyl graphic. A creative architectural sketch spanning three huge glass panels, we took half a day and applied it onto their office window, located in a little sun trap on Redchurch Street. Instead of using simple fine lines, the sprawling design was made to look like textured scratches, giving the optical illusion of having been etched onto the glass instead of affixed from behind – pretty neat, right?


Client artwork recreated in white ink, and reverse printed onto premium quality, optically clear vinyl. Laid out and applied across three glass panels totalling 1600mm x 2492mm in size.

The full front of the Mackenzie Wheeler office showing darken glass with white line window vinyl graphics of buildings
We printed the client's artwork in white ink onto self-adhesive transparent vinyl and applied it to the street level windows of their office.
Close up of two window vinyl glass panels showing the intricate details of the drawing printed in white ink
We made the simple, fine lines of the original design look like textured scratches. Giving the optical illusion that it had been etched on the glass instead of printed on.
Over the street picture of the front door and glass panels of the Mackenzie Wheeler offices in Shoreditch covered in window vinyl showing both reflections and the white printed design
It took half a day to apply the printed vinyl onto the three glass panels of the client's offices.
Picture of passers in front of a huge window vinyl panel that appeared to have been etched with an architectural drawing at Mackenzie Wheeler office in Shoreditch
The dramatic effect of this white printed optically clear vinyl is best viewed from the street.
White sketchy window vinyl graphics representing an architectural drawing at Mackenzie Wheeler offices in Shoreditch
We used premium quality optically clear self adhesive vinyl to print the meticulously detailed architect drawings from Mackenzie Wheeler.
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From independent businesses and private offices to public buildings and cultural centres, we serve organisations across the UK with signs made using both traditional skills and contemporary technologies.

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